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May 09, 2024

E-mail Marketing

Why E-mail Marketing?

E-mail marketing allows you to keep in touch with your existing customers. You may have heard of newsletters being sent out via the post before. This is just like that but it is sent out to a person's email address rather than their postal address.

So that you can keep your customers and clients up to date with your latest products, services and offerings. As well as remind them that your business exists next time they need you.

Do people read their emails? 

The vast majority of people do now collect their emails regularly, because it has become so much easier to do so. E-mail is a very powerful tool for staying in touch with people.

Is it 'spamming'?

No it isn't. Your customers can opt out of receiving emails from you if they wish to. You should want to give them the option of leaving the mailing list. This is all done automatically for you when they request it.

Where do I find customer's emails?

If your customers give you their email address they want you to contact them via it to keep them informed of your latest offers, and remind them that you're there.

We can give you methods of collecting your customer's email addresses efficiently.

How do I send a marketing email?

It needs to be done properly otherwise mistakes will happen. You have to consider privacy, unsolicited email leglisation, ISP rules, auto-unsubscribe links, etc. We can either set up a system that you manage so you can create your own newsletters or we can create, manage and send them for you.

You need a 'newsletter system' to be put in place for you. Click here for more information on the ways this can be done for you.

We serve small and medium sized businesses in 

Pendle
Burnley
Colne
Nelson
Clitheroe
Accrington
Blackburn
Haslingden 
Lancashire 

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